Gerd Leufert, c1960, via ceciliadetorres.com.
He worked for several German publishing houses, before migrating to Caracas, Venezuela, in 1951, where he helped to establish the foundations for the country’s graphic design profession, and where he made his greatest contribution to visual culture, graphic design, and museology.
Emblemática de Gerd Leufert, in 2014, via caracasdesign.org.
Gerd worked as a designer, draughtsman, engraver, painter and sculptor, as well as teacher and curator. So this small sample of symbols is just a fraction of what he created.
Centro Médico Docente La Trinidad
Hospital
1972
Imposibilia
Design exhibition
1968
Color, Linea, Luz
Art exhibition
1969
Architecture 70
Architectural congress
1969
Floron
Artificial flowers
1960s
Instituto de Deseño
Design institute
1964
Museo de Arte, Caracas
Museum
1983
Carlos Celis Arquitectos
Architect
1969
See more symbols at Logobook.
Gerd Leufert biography, on gegoandgerd.org.
Life gestures, works on paper, 1960-1995, on ceciliadetorres.com.
Comments
I’m in love. Haven’t heard about him or his work before. Thanks for sharing!
Powerful work. Never heard of Mr Leufert. Thanks for the info.
Great thoughts on an underrated designer! I always thought it would be cool to see a book done on his impact. He knew how to employ visual effect so well without dismantling simplicity in the process.